NEW YORK, USA – Lavazza, the 127-year old iconic Italian coffee company, continues its dedication to serving communities, and creating change, by donating 10% of all purchases (up to $50,000) on Lavazzausa.com beginning today through June 30, 2023 to Big Brothers Big Sisters (BBBS).
Lavazza’s donation will support BBBS’ work to empower all young people to reach their full potential through the power of mentorship. This announcement comes off the heels of the innovative coffee brand’s partnership with Jeremy Renner’s highly anticipated ‘Rennervations’ series, premiering on Wednesday, April 12th exclusively on Disney+.
Rennervations is a four-part original series produced by Disney Branded Television for Disney+ where Renner and his team of expert builders use their skills to reimagine decommissioned vehicles and rebuild them into mind-blowing creations that serve and impact communities around the world, including his hometown of Reno, Nevada.
In Reno, Renner and his team transform a decommissioned shuttle bus into a mobile community center to support Big Brothers Big Sisters of Northern Nevada as they continue to provide impactful mentorship opportunities for local youth.
Renovating and repurposing vehicles for a greater cause, the Rennervations team starts their day off right, by seeing every morning as an opportunity to create change and create lasting impacts on communities. Sharing that same mission, Lavazza provided premium coffees to the build crew throughout the series, helping fuel their days while also doing good.
As a brand that is dedicated to serving the youth, and helping communities, Lavazza will aim to raise $50,000 to benefit BBBS. The brand also has a longstanding partnership with Save the Children and their training program, A Cup of Learning, is dedicated to helping young people from disadvantaged social groups find job opportunities in the world of coffee. The foundation’s programs aim to improve coffee yield and quality, promote both entrepreneurship among growers and improvements in their living standards, encourage gender parity and the involvement of the new generations.
“We are thrilled to partner with Disney+’s ‘Rennervations’, and Big Brothers Big Sisters to amplify their work of providing opportunities for today’s youth and the generations to come,” shared Camille Vareille, VP – Head of Marketing Americas at Lavazza Group. “At Lavazza, we are committed to helping communities and this partnership with Big Brothers Big Sisters aligns with our broader efforts to support youth initiatives and ensure every child has the right to grow up healthy and in safe conditions.”
“Through our partnership with Lavazza, we’re continuing to invest in the power and potential of the next generation,” said Adam Vasallo, Chief Marketing Officer at Big Brothers Big Sisters of America.
“We’re excited to welcome Lavazza as a national partner and thankful for their generous donation that will fuel our mission, create mentorship connections and empower young people across the country.”
To bring more awareness to Renner’s impactful new series, Lavazza is running co-branded promotional spots beginning now through early May.
To learn more about Lavazza’s partnership with Big Brothers Big Sisters, visit www.lavazzausa.com. For more information on Big Brothers Big Sisters, please visit www.bbbs.org.
