MILAN, Italy – Lavazza is presenting an immersive installation at Milan Design Week devised by Gufram, in which the theatricality of the project expresses the highly-valued outcome of this original new partnership. The focus of the Banco Deséa project is the Premium design of the new Lavazza A Modo Mio system coffee machine, which has been interpreted for the event through the radical spirit embodied by Gufram, a brand recognised as a benchmark for the creativity of its domestic sculptures, which are exhibited at the world’s top museums.
At the intersection of design with taste, and of hand craftsmanship with innovation, springs a new limited-edition icon from Lavazza. The exclusive Deséa Golden Touch by Gufram features a vibrant golden livery that enriches the sophisticated contemporary aesthetic of Lavazza’s latest product, as well as celebrating the innovative coffee experience. Like a work of art, Deséa Golden
Touch by Gufram is valorized and protected by an unexpected scenography inside the Ventura Centrale hangar, one that suggests and raises the expectations of guests right from the point of entry.
It is an evocative installation that is at one and the same time an original Coffee Club ready to amaze all visitors, welcoming them into an immersive setting where they can experience the excellence of Lavazza coffee, an unconventional food proposal and a set of unique entertainment experiences.
From 9 to 14 April, the location will also host a rich schedule of evening events with the best music by Apollo Milano.
Where
Ventura Centrale (via Ferrante Aporti 15)
via Ferrante Aporti 15, Milano
When
9-14 April 2019
