SHANGHAI, China – Starting this year, leading global coffee company Lavazza is Prestige Sponsor of the Rolex Shanghai Masters, Asia’s only ATP Masters 1000 tournament, held in Shanghai from October 4 to 15, 2023.
Under this agreement, which runs until 2025, Lavazza is the sole coffee brand at the tournament, bringing the authentic Italian coffee experience to thousands of fans at the Asian event and continuing to develop the brand’s positioning in China, a market with huge potential where the company has been operating since 2020 through a joint venture with local partner Yum China, the country’s largest restaurant company.
The Rolex Shanghai Masters continues Lavazza’s journey into the world of tennis, with which it shares the values of tradition, innovation, ritual, internationalism, passion, excellence and conviviality.
For over ten years, the Turin-based brand has been partnering with the world’s main tennis tournaments. The worlds of tennis and Lavazza coffee joined forces for the first time in London in 2011.
Since then, shot after shot, Lavazza has become recognised and admired as the coffee of tennis lovers. After its debut on Wimbledon’s grass courts in 2011, the next steps were Roland Garros and the US Open in 2015, followed in 2016 by the Australian Open.
Finally, since 2021 it has also been Platinum Partner at the Nito ATP Finals in Turin, the city where the company began life and has grown.
One of the Lavazza brand ambassadors competing at the Rolex Shanghai Masters tournament is talented Italian Jannik Sinner, one of the world’s top players today.
