INDIAN WELLS, CA, U.S. – Lavazza brings the flavor of authentic Italian coffee to the Bnp Paribas Open (ATP Master 1000, Indian Wells, March 7th to 20th, 2016) for the hundreds of thousands of fans attending this year’s edition.
The Bnp Paribas Open – Indian Wells represents one of Lavazza’s three major tennis sponsorships in North America, which also includes the US Open in New York and the Rogers Cup in Toronto.
Lavazza’s roster of successful tennis partnerships includes also Wimbledon, The Championships (London), Roland Garros (Paris) and Australian Open (Melbourne), making Lavazza the only food and beverage brand to partner with all four Grand Slam tournaments across the globe.
Giuseppe Lavazza, Vice Chairman and 4th generation family member, comments, “Tennis values are so consistent with Lavazza’s – amongst them heritage, tradition, authenticity and an excellent experience. These highly prestigious events take place in key markets for the company and because of their global resonance, they are the perfect fit for the brand’s internationalisation strategy.”
As the official coffee of the Bnp Paribas Open – Indian Wells, Lavazza will be integrated into the on-site food and beverage experience in a new Lavazza Café, concessions, restaurants, suites, player and media lounges, and all other hospitality areas. Lavazza will offer the aroma and taste of authentic Italian espresso coffee to all spectators, athletes, staff and the members of the international press covering the event.
“The US is a very important market for us and we have chosen this prestigious tennis tournament as a special opportunity for our brand to offer the public in Indian Wells the authentic Lavazza experience”, Giuseppe Lavazza said.
Over the last five years, the coffee break has established itself as a feature of Wimbledon, becoming a “ritual” moment on a par with the traditional strawberries and cream. Through its long-lasting relationship with tennis and the international tennis community, Lavazza is on its way to become the official coffee of tennis lovers worldwide.
This year at Indian Wells Lavazza brings the classic Italian coffee break to tennis fans as they watch and comment on the spectacular shots of the champions on the courts, offering the world’s tennis lovers an experience of typical Italian hospitality in the form of excellence service and a unique product
