TURIN, Italy – Iconic brands join forces and spark a new synergy in which the Foundation is the official partner of Disneyland Paris with the brands Lavazza and Carte Noire, the retail coffee market leader in France. One of Europe’s foremost tourist destinations and a symbol of our shared passion for entertainment, Disneyland Paris enriches the adventure enjoyed by its guests with our brands’ precious blends, offering unique quality and taste to international guests.
A partnership based on shared values
With Disneyland Paris, Lavazza shares the same sustainability and responsibility roadmap. By choosing La Reserva de ¡Tierra!, Disneyland Paris will offer Lavazza coffee sourced in areas and communities involved in social responsibility projects promoted by the Foundation.
The theme park’s chefs, working in partnership with Lavazza, will also develop exclusive recipes to complement the unique and engaging culinary experience offered to guests.
The partnership will also entail the promotion of joint marketing and communication campaigns. “We share many values with Disneyland Paris: the search for excellence, innovation, passion and, of course, fun”, stressed Mauro Mantovani, Lavazza Chief Commercial Officer.
“This agreement, which is part of our internationalization strategy, reaffirms that France is a key market for us and gives us the opportunity to further showcase our quality products to an international audience”.
“As Disneyland Paris is celebrating its 30th Anniversary, we are delighted to have Lavazza Group by our side to celebrate the beginning of this new era for the resort,” added Laure Albouy, Vice President Business Strategy & Integration of Disneyland Paris.
“Our companies, that have a strong set of shared values around excellence and passion will now create joint marketing activations throughout Europe. And of course, our guests now have the pleasure to enjoy the Lavazza coffee experiences across the resort”.
