MILAN – The synergy between Lavazza and CCHBC (Coca-Cola Hellenic Bottling Company S.A.) started in 2016 in Greece and now it involves other few countries in Eastern Europe as well as Switzerland.
The agreement leverages the complementarity of the competencies of both the organizations with the goal to create new value opportunities for future developments and to further enhance the brands’ growth, Lavazza says in a note.
In those countries, Coca-Cola HBC undertakes sales, distribution, trade marketing and in market execution, while Lavazza will continue its work on sourcing and production, consumer marketing, product development and innovation.
Lavazza is Italy’s No.1 coffee brand and the leading competitor in France with the Carte Noire brand. The company has 120 years of tradition and a global presence.
