BASINGSTOKE, UK – Lavazza Professional reveals its premium self-serve Coffee to Go offer; Lavazza on the Move – ideal for businesses in busy public spaces to provide consumers on the go with Italian coffee shop quality coffee. Convenience stores, petrol stations and beyond, can now benefit from partnering with the premium Italian brand directly to increase footfall and basket spend.
UK coffee consumers are expecting premium choices now more than ever, whenever, wherever, and are willing to pay more for higher quality [1].
The Lavazza on the Move range offers businesses with a point of differentiation and a wide choice of tailorable solutions with fresh milk and skimmed milk powder options, intended to fit specific needs, and help businesses meet goals.
With stylish tabletop machines and tower options, branded furniture and POS provided, businesses can entice coffee shoppers in to enjoy their favourite premium drinks on the go.
Known for its national coverage with a great local service, the Lavazza Professional team are on hand to manage queries and technical call outs across the UK.
The Lavazza Professional UK team launched Lavazza on the Move at the National Convenience Show, 29th April 2024
Lavazza Professional’s Head of Sales – Coffee to Go, Zain Hyde states “Lavazza is the UK’s leading roast and ground brand [2], so is a coffee that UK consumers know and love. Now moving into the Coffee to Go landscape, it’s been fantastic to receive such positive feedback from our customers so far. With the aim to become a key player in the market, we’re keen to help more convenience stores and petrol forecourts to boost business in this busy on the go world.”
Lavazza’s mission to provide ‘Italian Coffeeness’ on the Move will appeal to the coffee drinker who’s searching for a simple pleasure that seamlessly blends into the hustle and bustle of everyday life – whether they’re popping to a shop on their commute, topping up on fuel for a family road trip, or just stopping by a machine ready for a walk.
Luigi Lavazza opened his first store in Turin in 1895. Four generations later, it is still a family run business, with Luigi Lavazza’s ethos of innovation, service and quality at its heart. Rooted in Lavazza Group’s purpose, sustainability has always been in Lavazza’s DNA – the Lavazza Foundation supported 33 projects in 20 Countries and 3 Continents. More than 180,000 beneficiaries reached [3].
As the summer months draw closer and the nation is out and about, it’s the perfect time for businesses to introduce a touch of Italian style, and way of life to today’s Coffee to Go culture.
[1] The Vending & Automated Retail Association, UK Vending Industry 2021 Census, May 2022
[2] Nielsen Scantrack 52 wks MAT w/e 23/03/24
[3] Lavazza Group, 2022
