LOS ANGELES, California – Lavazza returned as the Official Coffee of the 75th Annual Golden Globe Awards on January 7, 2018. As part of this celebration, Lavazza had a presence within the Golden Globe Awards Lounge at The Beverly Hilton, where the internationally-renowned ceremony took place honoring the best in motion pictures and television in one evening.
Before, during and immediately following the awards, a pop-up Lavazza café was featured and fully operative within the Lounge.
Designed with a typically Italian contemporary eye, the café offered Golden Globe winners, nominees, industry leaders and other guests unique Lavazza coffee experiences, including the signature coffeetail, E-Tonic (a cocktail made with Lavazza espresso, gin, tonic water and ginger), and Sambuca Ambra (a molecular gastronomy-inspired alcohol sphere made with Frangelico or Amaretto and Lavazza coffee powder).
Guests also had the opportunity to sample Kafa, a Lavazza single origin product and one of the world’s finest coffees.
These were served in limited-edition Golden Globes-themed cups specially made for the occasion.
The cup, featuring the Golden Globe Awards logo, is inspired by the much-anticipated ceremony and is carefully crafted in black, complemented with real gold.
Additionally, the pop-up café featured a Ripple Maker machine, where guests could have their photos taken and custom-printed onto the foam of their coffee drinks along with the Golden Globe Awards logo.
Lavazza also had experts on hand from its Lavazza Training Center to create and serve these unrivaled coffee recipes.
Lavazza’s experience at the Golden Globe Awards was also extended to fans across the world on social media with special content created and shared by @LavazzaUSA on Facebook, Twitter and Instagram.
Viewers watching the Golden Globe Awards live could also join in the conversation with Lavazza by tagging @LavazzaUSA and celebrate the best of Hollywood together.
Carlo Colpo, Lavazza’s Global Head of Advertising and Media, states, “Lavazza is proud to once again share our authentic Italian coffee experiences with the Hollywood community being honored at the 75th Annual Golden Globe Awards.
For the second year as Official Coffee, our presence provides Lavazza an unparalleled opportunity to join in the celebration and build on our tradition of supporting ‘the best’ in the arts, which includes projects with iconic photographers and partnerships with world-class museums such as the Guggenheim in New York.”
