SAN SEBASTIAN, Spain – Lavazza will be the official coffee for the first time at the San Sebastian Festival, to take place from 22-30 September. During the event, Lavazza will have its counters and strategic points in different areas, from where it will serve coffee from its complete La Reserva de ¡Tierra!range, including its latest addition: La Reserva de ¡Tierra! Cuba.
The San Sebastian Festival is the most important in Spain for the film industry and enjoys widespread international prestige. So much so that it has become the fourth activity or cultural institution to have the greatest impact among those held in the country, according to the Culture Observatory at the Fundación Contemporánea.
It is also the only festival listed in the A-category by the FIAPF in Spain, one of the seven in Europe, and one of the fifteen in the world, on a par with those of Cannes, Berlin and Venice.
The festival’s unquestionable fame and outreach share a strong similarity with Lavazza’s international leadership in the coffee sector; the company can be found in 140 markets and serves 30,000 million cups of coffee every year, offering the best possible experience.
According to Víctor Santos, Iberia Regional Sales Manager at Lavazza: “We are very pleased to start this collaboration with the San Sebastian Festival, with which we share the spirit of offering an excellent experience to the audience and consumers.
In addition, we have long-standing ties with the city of San Sebastian, given that in the past we were present at San Sebastian Gastronomika, where we served real Italian espresso to all participants at the event. It is a pleasure for us to continue offering the best coffee in all corners of the world”.
