LONDON, UK – Costa Coffee is launching a campaign with international pop star, Ronan Keating, to win the nation’s hearts. Keating, who memorably topped the charts with ‘When You Say Nothing at All’, is using his prowess as a national heartthrob to spread love across the UK as Costa Coffee’s new ‘Director of Love’, giving away millions of delicious free Costa coffees.
Appearing in a light-hearted short film, Keating is on a mission to woo coffee lovers, delivering impromptu serenades and touring Costa Coffee stores up and down the country.
Commenting on his new role, Keating said: “I’m so excited to be joining Costa Coffee in a campaign with love at its heart. It was so fun to play the role of Director of Love and I’m excited to give the nation all the feels this festive season, and maybe even help them re-connect over a Costa coffee.”
The campaign, which kicked off on Thursday 17th November, will roll out across the UK with a series of ‘declarations of love’ and far-reaching gestures, not least by giving away millions of coffees. Brits can get theirs by downloading the Costa Coffee app and signing-up to the Costa Club loyalty scheme between now and 24 November 2022, with millions of free coffees and hot drinks up for grabs.
The ‘free drink’ digital voucher will automatically appear in the apps’ ‘Rewards’ section, which can be redeemed in person at a participating Costa Coffee store. Existing customers will also be able to discover gestures, perks, and rewards with exclusive in-app deals as part of Costa Club.
Shakir Moin, Costa Coffee CEO said, “Ronan Keating is responsible for some of the greatest love songs of all time, so who better to help us woo customers and shower them with love this festive season? We’ll not only be giving millions of barista-crafted coffees away, but we’ll be taking to the streets and even the skies to show Brits how we feel about them. Stay tuned for some big surprises!”
For further information on Costa Coffee’s new campaign, download the Costa Coffee app today. To view full terms and conditions and to check if your local store is participating, visit www.costa.co.uk/terms-and-conditions.
