WATERBURY, Vt., U.S. – Keurig Green Mountain, Inc. has unveiled the Keurig® 2.0 K250 brewer and exclusively designed Travel Mug in the PANTONE Color of the Year 2016 selections: PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz. For over five years, Keurig has partnered with the Pantone Color Institute to incorporate the latest trend colors into its hot brewing system portfolio. “The Keurig and Pantone Color Institute partnership is a way for us to connect with our consumers on a level beyond offering all of the beverages they love,” said Ranjan Damodar, VP Keurig Hot Systems at Keurig Green Mountain, Inc.
“Color allows people to showcase their personalities, and, with the addition of the PANTONE Color of the Year 2016 selections to our already robust line of colorful and unique brewers and accessories, we’re expanding on peoples’ desire to choose for themselves and express their individuality in different ways.”
Sold exclusively on Keurig.com in the U.S. and Keurig.ca in Canada, the Keurig® K250 brewer in PANTONE Serenity and the double-walled ceramic Travel Mug in PANTONE Rose Quartz will be available starting in early 2016. Together, the Keurig® K250 brewer and Travel Mug offer a harmonious color balance to create a truly unique color pairing perfect for the modern home, kitchen or office space.
“With consumers increasingly comfortable using color as a form of expression, we are seeing more experimentation and creative uses of color throughout the home, and nowhere has this showcasing of color been more pronounced then in the kitchen,” offered Laurie Pressman, Vice-President, Pantone Color Institute.
“Keurig recognizes this changing consumer dynamic and we are thrilled to partner with them on their color offering as they enhance their market position from the single serve coffee industry’s leader into a brand that is additionally known for their color relevance. ”
“As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfill the yearning for reassurance and security are becoming more prominent,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute™.
“Whether on their own or combined with other shades, the pairing of Serenity and Rose Quartz bring a feeling of calm and relaxation into the home environment.”
The Keurig® K200 brewing series is Keurig’s most recent addition to the Keurig 2.0 family.
The system features smart technology that brews over 575 different K-Cup® pod varieties from 80 brands.
Each brewer model within the Keurig® 2.0 system, including the K250, offers the ability to brew both a single cup using a K-Cup® pod, as well as a carafe using a K-Carafe™ pod (carafe sold separately).
