TRIESTE, Italy – illycaffè was the official partner of ARCOmadrid, the contemporary art fair which was held in the Spanish capital from February 23rd to 27th, 2022, and celebrated this year its 40th anniversary.
At ARCOmadrid illycaffè presented the new illy Art Collection and the matching cans signed by Mona Hatoum, the internationally renowned artist whose poetry and politics play out in installations, sculptures, videos, photos, and works on paper.
In this particular illy Art Collection, the patterns and colours decorated onto the cups and cans recall the typical pattern of the keffyeh, a traditional Arab headdress.
Decorated with fishing nets and olive leaves, the artist narrates a profound history of work, sacrifice, and relationships onto the cups and cans.
Those who visited the illy Caffè lounge, located in Stand 7B26 in Pavilion 7, discovered the new illy Art Collection signed by Mona Hatoum and immersed themselves in an environment in which beauty and goodness are blended together, ensconced in the sophisticated design that signifies the signature style of the work of the Lebanese-born artist combined with the aroma of illy’s unique blend.
The illy lounge also hosted the announcement of the winner of illySustainArt, an award for emerging artists created by illycaffè in collaboration with ARCOmadrid, for the 15th edition.
“We are proud to be partners with ARCOmadrid, one of the leading international contemporary art fairs, which we have successfully collaborated with since 2005 celebrating all elements of creativity” says Carlo Bach, illycaffè’s artistic director.
