KARLSTAD, Sweden – The Swedish-based coffee roastery Löfbergs is extending and expanding its long-standing partnership with the hotel operator Scandic. The new agreement runs until 2027 and covers all Scandic hotels in Sweden, Finland, and now also Denmark.
“We have had a successful collaboration with Löfbergs at our hotels in Sweden and Finland for a long time. Now, we are extending the partnership while also ensuring that our guests in Denmark can enjoy the same high-quality coffee experience”, says Nicklas Hedin, Sourcing Category Manager Food & Beverage at Scandic Hotels.
“We are very pleased that our long-standing relationship with Scandic continues. Gaining their trust in Denmark as well is a positive development. It confirms that our focus on taste experiences, service, and sustainability is appreciated in multiple markets”, says Anders Fredriksson, CEO at Löfbergs.
Great focus on sustainability
Scandic began serving sustainably certified coffee from Löfbergs as early as 1996, and since then, the partnership has been characterised by a strong focus on sustainability.
“For us, it is not just about serving great coffee of high quality but also about doing so with a clear conscience. Since 2006, we have exclusively used organic and Fairtrade-certified coffee at our hotels. Löfbergs, like Scandic, is a leader in sustainability, which makes us a perfect match”, says Nicklas Hedin.
Scandic is the largest Nordic hotel operator with a network of about 280 hotels with 58,000 hotel rooms in operation and under development in six countries. Scandic Friends is the biggest loyalty program in the Nordic hotel sector. Corporate responsibility has always been a part of Scandic’s DNA. Since December 2, 2015, Scandic has been listed on Nasdaq Stockholm.
About Löfbergs
The Swedish based coffee group Löfbergs is a Family Business founded in 1906. They are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. They produce 12 million cups of coffee per day and is one of the world’s largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.
