KARLSTAD, Sweden — It is all set that Löfbergs will be the Live Nation coffee partner at concerts in Finland next year. It means that more than hundreds of thousands music lovers will get the opportunity to taste the hot and cold beverages from the Swedish coffee roaster.
In 2019 Live Nation arrange big outdoor concerts e g Metallica in Hämeenlinna, Muse in Helsinki and Bon Jovi in Tallinn. Further Live Nation arrange tens of concerts in Hartwall Arena e g Backstreet Boys, Bob Dylan, ZZ Top, Ariana Grande etc., where Löfbergs coffee also is served.
– It is so great to have Löfbergs onboard! They are a fresh contender in Finland, with an assortment that gives us and our audience a lot of extra energy, says Anu Kauppi at Live Nation.
– We will reach a large and very relevant target group here. We look forward to being a part of the concert experience and will offer the very best we have, says Leif Sjöblom at Löfbergs.
Continues to grow with dark-roast coffee …
In the last few years, Löfbergs has significantly increased its sales in Finland. Löfbergs has positioned itself with its dark-roast coffee, which has proved to be a big success. While the coffee segment as a whole is standing still in Finland, the sales of dark-roast coffee is increasing with about 30 per cent per year.
… and cold beverages
In recent times, Löfbergs has been growing strong in the cold beverage area with its ice coffee, cold brew coffee and caffeine water.
– We have hit the right notes when it comes to flavour as well as design in a segment that more and more people like. It will taste extra good when the summer sun is shining and rock music is blasting from the speakers, says Leif Sjöblom.
