The Swedish coffee roaster Löfbergs will be the official coffee partner for two of the most prestigious coffee events in Europe.
The agreement extends over three years and comprises the UK Coffee Leader Summit in London and The European Coffee Symposium 2018, which will take place in Milan. The events are arranged by Allegra.
-It is a golden opportunity to build important relations for our continued expansion abroad, says Lars Appelqvist, CEO at Löfbergs.
Löfbergs was founded in 1906 and is one of the largest family-owned coffee roasters in the Nordic countries.
The company has grown both organically and through acquisitions during the last decade. Löfbergs sells coffee on a few dozen markets today, with a focus on Europe and Canada.
Leading in the field
UK Coffee Leader Summit in London and The European Coffee Symposium gather closer to 1,000 decision makers within Out of Home, that is hotels, restaurants, cafés and retail trade.
– Löfbergs is the leading company in Sweden in this field. We have a good opportunity to grow in other markets too, for example in Great Britain, where our development is positive, says Lars Appelqvist.
At these events, Löfbergs will promote its broad coffee assortment as well as its expanding product portfolio with cold coffee beverages: ICE, Cold Brew and Caffeine Water.
