QINGDAO, China – On August 29, Luckin Coffee broke ground on its new Innovation and Production Center in Qingdao, while also launching the Luckin Coffee Brazil Coffee Culture Festival. With a total investment of approximately RMB3 billion, Luckin Coffee’s new Innovation and Production Center is expected to have an annual roasting capacity of 55,000 tons.
This expansion will enhance the integration of Luckin’s high-quality coffee supply chain and fuel long-term growth. In 2024, as we celebrate the 50th anniversary of the China-Brazil diplomatic relations, the Luckin Coffee Brazil Coffee Culture Festival will use coffee as a medium to build a cultural bridge between the two nations, advancing collaboration between the Chinese and Brazilian coffee industries to new heights.
H.E. Marcos Galvão, the Brazilian Ambassador to China, Mr. Adriano Giacomet, Head of Trade Promotion and Investment Section from the Brazilian Embassy, Mr. Hui Li, the Chairman and CEO of Centurium Capital, and Dr. Jinyi Guo, the Chairman and CEO of Luckin Coffee all attended the official opening of the festival and the groundbreaking ceremony.
Dr. Jinyi Guo, the Chairman and CEO of Luckin Coffee stated: “The new Innovation and Production Center is a vital step in Luckin’s ongoing efforts to strengthen and enhance the high-quality supply chain, boosting efficiency and strengthening our world-class coffee brand. To celebrate 50 years of China-Brazil diplomatic relations, Luckin Coffee is hosting the Luckin Coffee Brazil Coffee Culture Festival to foster an exchange of culture and coffee between the two countries through a variety of activities.”
In recent years, with the rapid development of China’s coffee industry, coffee trade between China and Brazil has grown steadily and cultural exchanges have become increasingly close. Luckin Coffee is dedicated to promoting high-quality coffee and is increasingly becoming a key player in the coffee trade and cultural exchanges between China and Brazil.
At the event, H.E. Marcos Galvão, the Brazilian Ambassador to China, commented: “As a leader in China’s coffee market, Luckin Coffee has become a key link in China-Brazil coffee trade and is fostering deeper collaboration between the two countries’ coffee industries. We look forward to the successful launch of the Luckin Coffee Brazil Coffee Culture Festival, which promises to be a new platform for showcasing Brazilian coffee culture and products, while strengthening collaboration between the coffee industries of China and Brazil.”
Qingdao is an important economic center and international port city on China’s east coast, offering unique geographical advantages and a well-developed industrial cluster. It is set to become a central hub for sourcing high-quality coffee from around the world, particularly in fostering economic and cultural exchanges between China and Brazil and facilitating international industry cooperation.
Luckin Coffee is dedicated to providing consumers with high-quality products and services, continuously enhancing its supply chain, and leading the industry in sustainable development. The newly launched Luckin Coffee Innovation and Production Center, located in Chengyang District, Qingdao City, will feature world-class intelligent equipment, enabling full-process automation from green bean processing and coffee bean roasting to packaging and warehousing logistics. This center, along with the two major roasting plants in Jiangsu and Fujian, will form a roasting supply network with an annual capacity of 100,000 metric tons, supporting more than 20,000 stores nationwide. Additionally, the Luckin Coffee Innovation and Production Center will set a new benchmark for green factories, as it is designed and constructed in accordance with Three-Star Standards for Green Buildings of China, utilizing cutting-edge energy-saving and carbon-reducing technologies. The center will serve as a new model for high-quality productivity, empowering the local coffee industry to significantly enhance quality.
With the grand opening of the Luckin Coffee Brazil Coffee Culture Festival, Luckin Coffee will launch a series of special events to promote cultural exchange between China and Brazil and highlight high-quality Brazilian coffee, including:
- Opening a Brazilian Coffee Museum at the Innovation and Production Center in Qingdao and the roasting plant in Jiangsu to showcase Brazilian coffee products and culture.
- Launching a Luckin Coffee Brazilian Coffee Culture themed store in Beijing.
- Hosting Brazilian coffee tasting salons, inviting the Brazilian Coffee Cupping Champion to interact with consumers and share the charm of Brazilian coffee.
In the future, Luckin Coffee plans to deepen its presence in Brazil by opening offices and grower support centers, working with the Brazilian government and relevant partners to help coffee become another national symbol of Brazil.
As a leading enterprise in China’s coffee industry, Luckin Coffee is committed to providing consumers with high-quality, high-affordability, and high-convenience products. The completion of the Luckin Coffee Innovation and Production Center will further solidify the quality foundation of over 20,000 stores nationwide, paving the way for further development and injecting strong momentum into the creation of an outstanding, world-class century-old coffee brand.
