BEIJING, People’s Republic of China – As the leading espresso producer of Italy and the whole world, Segafredo Zanetti Launching Ceremony was held successfully in Beijing Four Seasons Hotel at 2:00 PM on 8th Jan. 2014, during which Segafredo Zanetti from Italy granted Beijing Jieshenghang TradingLimited as the Sole Importer and Distributor in China.
Segafredo Zanetti belongs to the well-known Massimo Zanetti Beverage Group, a leader of Food and Beverage industry worldwide. Segafredo Zanetti now has 12 coffee roasting plants, producing 150,000 tons of coffee per year.
From coffee plantation in Brazil (the largest single-unit in the world) to coffee mills and green export companies in Brazil, Honduras and Costa Rica, to green coffee trading companies in Switzerland, Brazil, Indonesia and Vietnam, it manages the whole coffee production cycle directly, step by step.
To guarantee consistent, top-of-the-range quality and service worldwide, Segafredo is always the industry leader, the only company that can offer a total management of entire espresso coffee process, from plant to cup…The company owns distribution network of 44 subsidiaries, as well as over 650 franchisees in 61 different countries worldwide, with 50 million cups of espresso drunk each day.
Segafredo has become known as a synonym for Italian Espresso, leading the European coffee industry, ranking the top three in global coffee brands while holding the largest share of HO.RE.CA market. (Hotel, Restaurant and Café ).Even the most discerning coffee lovers can find his favorite taste.
Passed on for generations, Segafredo made it possible to allow more and more people in the world to enjoy the pleasure brought by the authentic Espresso from Italy. Beijing Jieshenghang Trading Limited is always committed to promoting the quality life of people in China, by way of importing international high-end products with most-up-to-date lifestyle concept, which resulted in profound cooperation with Segafredo is just attributed to same mission between two parties by a coincidence.
So far, Jieshenghang running range is from Segafredo Zanetti Espresso coffee beans, ground coffee and Segafredo Zanetti Coffee System products to professional Espresso coffee machine branded after La San Marco established almost one century ago.
From this moment on, Chinese consumers have good opportunities to indulge themselves with the true flavor of Italian Espresso, no matter in hotel, restaurant, café or even in the office and at home…Undoubtedly Segafredo will bring you more options to promote your lifestyle. Source: [via]
