MILAN – The bagel chain Einstein Bros. released what it’s billing as the “world’s first caffeinated bagel.” Called an Espresso Buzz, it contains 32 milligrams of caffeine. This is only about a third of what you’d find in eight ounces of coffee, according to the USDA.
The new trea is inspired by millennials’ interest in craft coffee. Kerry Coyne, senior vice president and head of marketing and research and development at Einstein Bros., told Fox News that they were aiming towards the “same premium, hand-crafted sensory experience with the beloved category hero of espresso in our best-in-class, fresh-baked bagel.”
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