DENVER, U.S. — Marley Coffee today announced a partnership with Courtesy Products, manufacturer of the Cafe Valet Single-Serve Coffee System. Three Marley Coffee items compatible with the system will be sold in 84-count packages: “Mystic Morning” medium roast, “Buffalo Soldier” dark roast, and “Simmer Down” decaffeinated dark roast, available for purchase at www.cafevalet.com.
With more than 100 million servings per year in more than one million hotel rooms, hotel guests have enjoyed Cafe Valet’s in-room, single-serve coffee service since 2003. The company recently entered the consumer market with its single-serve coffee system that delivers a great-tasting 10 oz. cup of coffee in just minutes with the touch of a button.
Additionally, Cafe Valet will be taking the Marley Coffee single-serve packs into other settings where the brewers are used, including offices, food service settings and college dormitories.
While other single-serve home brewers start at around $100 retail, Cafe Valet’s brewers start out at just $16.99, giving the economical Cafe Valet Single-Serve Coffee System the opportunity to convert new adopters within the rapidly growing segment. By partnering with Cafe Valet’s affordable brewing system, Marley Coffee is aggressively expanding its leadership position in the premium single-serve category.
“Whether experienced at a hotel or bought online, we are confident that consumers will fall in love with the great taste and unique story behind Marley Coffee, and we are proud to carry it as one of our premium coffee brands,” said Courtesy Products President Matt Schwarz.
“The brand especially resonates with millennials, who will benefit significantly from the lower cost to entry into single-serve brewing that Cafe Valet provides. This partnership will make great strides in expanding the fast-growing single-serve coffee category to a growing segment of users.”
The Cafe Valet brewers, which have been the industry standard for single-serve brewing in the hospitality industry since 2003, use less power and take up less space than its competitors. The partnership will leverage both companies’ national account relationships and increased demand by consumers for low-cost personal and professional use single-serve brewers.
“We want our coffee available to all people, in every format, everywhere, which is why we are excited to join Cafe Valet’s affordable brew system that re-asserts our commitment to freedom of choice for consumers in coffee,” said Marley Coffee Chairman and Founder Rohan Marley.
“We are honored that Cafe Valet has chosen to elevate the coffee experience in-room and at home with our brand, and are confident the partnership will further expand our presence in the premium single-serve category. I’m especially excited to see the brand grow in the hospitality space, so I can get my daily cup of Marley Coffee even when I’m away from home.”
