DENVER, U.S. – Marley Coffee will continue its partnership with the NFL Denver Broncos Football Club (“Denver Broncos”) to promote the brand during the 2015 and 2016 NFL season through a tailgate partnership for in-store promotions at King Soopers, a supermarket division of The Kroger Co. family of stores, headquartered in Denver, Colorado.
As part of the partnership, Marley Coffee’s Mile High Blend will feature the Broncos logo on a limited edition 8oz bag exclusively available at retail in all King Soopers and City Market Colorado locations on displayable shippers throughout the 2015-16 season.
Additionally, Marley Coffee will participate in a Denver Broncos/King Soopers retail promotion as an Official Tailgate Sponsor.
Marley Coffee will receive retail support through a number of promotions with King Soopers, which will promote the football season with the slogan “Hometown grocer.
Hometown team.” Marley Coffee’s products will receive a season-long tag identifying its items as official Broncos tailgate partner products, presence in Broncos tailgating themed displays, and ad inclusions throughout the season. Additionally, Marley Coffee will be spotlighted through consumer promotions with prizes provided by the Broncos.
Rohan Marley, Chairman and Founder of Marley Coffee and former University of Miami football player, said, “Our partnership with the Broncos has linked us to Denver’s most passionate fans, and I am excited to bring the Mile High Blend to King Soopers for phenomenal brand exposure. I’m looking forward to seeing what the upcoming season has to offer in terms of great football in our headquarters’ hometown.”
Marley Coffee will also be spotlighted in Broncos GameDay magazine, a program distributed free of charge to 45,000 fans at Broncos home games. The company will also serve as the exclusive office coffee provider at Sports Authority Field at Mile High, which includes service in the Broncos home locker room.
CEO of Marley Coffee Brent Toevs said, “We are so pleased to further our relationship with the Broncos and its prestigious grocery retail partner, King Soopers, which currently carries three of our RealCup SKUs, now available in the EcoCup recyclable capsule format.
We are confident that connecting this sponsorship directly with in-store promotions will allow us reach passionate fans and drive velocity at retail.”
