BROOKLYN, N.Y., USA – Matto Espresso, the premier specialty coffee brand known for its innovative approach to quality and accessibility, is thrilled to announce the opening of its new luxury cart location at Brooklyn College the week of October 14th. This expansion marks a significant milestone in Matto’s growth strategy, as the company anticipates that Brooklyn College will perform at a level similar to, if not exceeding, the exceptional performance of its top 5 location at NYU Stern.
With the price of coffee in the United States having surged by up to 77% from 2020 to 2024, Matto stands out by offering 60% of its menu items for just $3. This commitment to the highest quality coffee at an amazing price resonates deeply with customers, as evidenced by the fact that 86% of all app orders are placed from the $3 menu. The average price of specialty coffee at Matto is $3, in stark contrast to the $5.46 average at competing establishments.
“Our proprietary app has revolutionized the coffee experience for our customers, driving 52% of our business and offering a frictionless ease-of-purchase,” said Jennifer Maman, Co-Founder of Matto Espresso. “As our app users have increased by an impressive 115% year to date—with 90% joining within the last 18 months—we’re excited to bring this innovative ordering process to Brooklyn College.”
At NYU Stern, where Matto has established its flagship university location, 62% of all orders are placed through the Matto App, contributing to 53% of the location’s revenue. This app-driven model has resulted in a remarkable repeat rate of four visits per week among its users, showcasing one of the highest customer retention rates across all Matto locations. Notably, 91.3% of app orders at NYU Stern come from the $3 menu, highlighting the popularity and demand for affordable options amongst the student population.
As Matto prepares for this exciting opening, the company remains committed to providing an unparalleled customer experience, supported by its technology-driven approach and quality. Following the launch at Brooklyn College, Matto looks forward to its next opening at Rutgers University, further expanding its reach and impact within university networks, as well as the larger New York metropolitan area.
Students and staff are invited to join Matto at Brooklyn College for a taste of quality coffee that doesn’t break the bank. The team can’t wait to welcome everyone.
