TORONTO, Canada – In a first for the QSR industry, McCafé has launched 100% compostable* McCafé® Keurig®** compatible pods, building on the brand’s strong coffee credentials and commitment to sustainability.
McCafé has proactively updated its Keurig® compatible pods to use 100% compostable* technology.
The McCafé 100% compostable* Keurig® compatible pods are certified by the Biodegradable Products Institute and are made out of plant-based materials, coffee bean skin and other compostable materials.
This move will help reduce waste while continuing to provide guests with the rich, smooth and delicious taste McCafé Premium Roast coffee is known and loved for.
Guests are encouraged to check with their municipality for available programs.
The McCafé 100% compostable* Keurig® compatible pods help build on the brand’s commitment to putting guests at the heart of everything it does.
These are core priorities that have helped the brand continue its growth in the competitive retail coffee market since it launched in 2014, establishing itself as a leading player in the Canadian quick-service coffee landscape.
The McCafé 100% compostable* Keurig® compatible pods will feature prominently in a new campaign launching in June.
“We are tremendously proud to be the first QSR to offer 100% compostable McCafé® Keurig® compatible pods for our coffee lovers from coast-to-coast.
Our guests love coffee and they want to enjoy a delicious cup brewed to perfection right in their homes in a pod that is made with compostable material, like reclaimed coffee bean skins.
We’re thrilled that the pods use industry leading technology to achieve both objectives for our guests,” said Jeff Kroll, Senior Vice President, McDonald’s Canada
Facts:
* Municipal composting programs in Canada vary by region. Check with your local municipality for available programs.
**Works with Keurig®** K-Cup®** and Keurig 2.0™**brewing systems. Not compatible with Keurig Vue™** coffee makers. Keurig®**, Keurig Vue™**, Keurig 2.0™** and K-Cup®** are trademarks of Keurig Green Mountain, Inc. and its related companies. Kraft Heinz Canada and McDonald’s Restaurants of Canada Limited are not affiliated with Keurig Green Mountain, Inc. and its related companies.
The pods use game-changing technology which allows the pod to break down in as few as 5-weeks an innovation which won the 2016 Innovation in Bioplastics Award
The McCafé® Premium Roast Keurig® compatible pods are currently available in grocery stores in 12-count packs and 30-count packs to provide everyday McCafé coffee lovers with a more convenient pack size.
McCafé is partnering with Kraft Heinz Canada ULC to produce the pods in Canada, market and sell them in grocery stores and participating McDonald’s restaurants from coast-to-coast.
Canadian coffee lovers currently enjoy a number of McCafé products on grocery store shelves, including TASSIMO T-DISCs, Roast & Ground coffee in bags and large tins, and 100% Rain Forest Alliance Certified whole bean espresso.
