MILAN – McDonald’s, announced plans on Monday to invest 2.5 billion yuan (US$380 million) over the next three years to accelerate the expansion of its McCafé in-house coffee service in mainland China. The investment will go into opening new coffee shops inside McDonald’s restaurants, upgrading equipment and providing professional training to cope with the country’s growing demand for coffee, said Phyllis Cheung, CEO of McDonald’s China.
McDonald’s is expected to have more than 4,000 McCafés across China by 2023, offering high-quality freshly ground coffee at affordable prices, said the company. Starting on Nov 18, McCafé will be giving out 10 million cups of free latte in 17 urban markets.
McDonald’s entered the Chinese mainland market in 1990 and is currently operating more than 3,600 restaurants across the country. China is now McDonald’s second-largest market in the world.
Cheung said China’s coffee market is growing at a fast pace.
She added that consumers have evolved from buying coffee for social occasions to drinking coffee as a regular habit.
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