ATLANTA, U.S. — It’s no secret Americans love their coffee, so McCafé set out to see just how deep the connection really is, uncovering the many feel-good moments of the day and how drinking coffee stacks up.
A McCafé’s Feelin’ Good Summer Survey* asked 1,000 U.S. adults about their love of coffee and other moments that contribute to their everyday happiness to coincide with the official launch of the brand’s latest beverage innovation: bottled McCafé Frappés, a line of ready to drink, coffee drinks.
When asked about their preferred ways to start their day in the McCafé survey, consumers said it’s a toss-up between coffee and cuddles with their beloved pets. While about a third (31%) of survey respondents said cuddling their pet would help turn around a bad morning, almost half (47%) turn to coffee to get a better start to their day.
Americans’ obsession isn’t just about the caffeine fix—it’s also because coffee makes you feel good, and no season is as full of good vibes as summer. A majority of Americans (80%) agree that they have the most feel-good moments during the summertime, and coffee is an essential component. Summer just wouldn’t be summer without iced or cold coffee, and Americans believe summer would be incomplete without pool days (54%), ice cream trucks (44%) and iced or cold coffee (40%).
McCafé also found that when it comes to coffee, Americans would be willing to make all sorts of sacrifices. More than a third (34%) of respondents said they would prioritize drinking coffee over brushing their teeth if they only had 10 minutes to get ready in the morning, while nearly two out of five (38%) Americans would be more willing to spend a day without their smartphone than abstain from java for a whole 24 hours.
And employers could benefit from stocking the office fridge with coffee to boost morale, since more respondents said coffee perks them up (47%) than a compliment from their boss would (17%).
Key Findings
From AM to PM, any time is fine for a coffee:
- Americans are reaching for the good stuff throughout the day – 60% go back for more joe after noon.
- More than two in five (43%) Americans would grab an iced or cold coffee if they needed a “pick-me-up” during the day.
- A majority (65%) of iced or cold coffee drinkers regularly drink coffee throughout the day.
America’s love affair with coffee extends from coast to coast:
- On average, New Yorkers would pay $33 for the last iced or cold coffee drink on a hot summer day.
- Chicagoans (57%) said coffee can turn around a bad morning better than a sweet goodbye from a partner or family member (51%).
- Los Angelinos know the pain of a jam-packed highway and yet to turn a bad morning around, many would choose their morning coffee (52%) ahead of experiencing little traffic or an easy commute (41%).
Iced or cold coffee has a special place in our hearts:
- More than a quarter (26%) of Americans drink iced or cold coffee year-round, regardless of the weather.
- Parents need that extra boost. Survey respondents with kids were more likely to grab an iced or cold coffee to brighten their day than non-parents (53% vs. 38%).
Feelin’ Good Made Easy
Our U.S. survey respondents agree: Coffee is a top choice when it comes to feeling good in the summertime – and always. And now, McCafé lovers nationwide have another easy way to grab their favorite pick-me-up.
This past April, McDonald’s launched a line of bottled McCafé Frappé coffee drinks in grocery and convenience stores, as well as mass merchandisers across the U.S. Available in three flavors – Caramel, Mocha, and Vanilla – bottled McCafé Frappés deliver craveable and delicious café-quality coffee on-the-go.
The Coca-Cola Company manufactures, distributes and sells bottled McCafé Frappé coffee drinks, and combines brand-building and distribution expertise together with McDonald’s to offer a new way for people to enjoy the taste of McCafé.
They are made with 100% Arabica coffee beans and blended with real milk, sugar, natural flavors and other ingredients for a smooth, perfectly balanced taste.
To learn more about bottled McCafé Frappés and to find a retailer near you, visit: https://www.mcdonalds.com/us/en-us/mccafe-in-stores/on-the-go/frappe.html.
*McCafé’s Feelin’ Good Survey Methodology
This survey was conducted by Wakefield Research for McCafé. The online survey included 1,000 nationally representative U.S. adults ages 18+, and 100 adults in each of the following DMAs: New York City, Chicago, and Los Angeles.
