Constantly searching for ways to reduce the time it takes a customer to get served McDonald’s is testing several new ways to boost coffee sales, including a self-service option for customers on the run.
Breakfast, Lunch, Dinner at McDonald’s you can now order breakfast with that option is an increase in coffee demand. The self-serve coffee machine pictured was inside a Chicago unit by BrandEating.com and credit them for the picture.
In the picture you can see the vertical dispenser located away from the regular service counter. The touchscreen enables patrons to make a customizable latte, mocha or cappuccino for $2.99 and pay for it via credit card clearly saving time for the consumer and labor for the operator.
The Ready-2-Eat and Heat-N-Eat fresh food battle for share of stomach continues to heat up as McDonald’s is also testing add-on flavor shots similar to the ones Dunkin’ offers.
Customers can “supercharge their java with any of nine un-sugared flavorings, from coconut to Irish cream, or three sweetened additives, including hazelnut and caramel flavorings”.
Customization, personalization, and technology infuse relevance will help drive continued success at McDonald’s
