Hardcastle Restaurants, which operates the McDonald’s chain of quick service restaurants in west and south India, plans to invest about Rs 30-35 lakhs per outlet to double the base of its in-store format cafe brand McCafe by the end of 2017.
This will help the fast food chain get a strong foothold in the Indian cafe market, which has seen aggressive expansion driven by evolving consumer lifestyles and factors such as favourable demographics, rising incomes, growth of mid-sized cities and advent of international chains.
“In a span of two years McCafe network has expanded across 75 restaurants as of March 31, 2016 and we plan to double the base in the next 12-18 months with capital investments of Rs 30-35 lakh per McCafe outlet,” said Smita Jatia, managing director, Hardcastle Restaurants.
According to Jatia the launch of McCafe is in line with the company’s focused beverage growth strategy which allows it to reach out to a larger consumer base during non-peak dining hours and different times of the day.
McCafe is the third brand extension for McDonald’s in India after it added McDelivery and Dessert Kiosks in the last decade.
