TREVISO, Italy – Meira, part of Massimo Zanetti Beverage Group and R&F have started a cooperation to offer Stena Line Ferries’ customers the best, sustainable coffee experience at sea. R&F Travel Retail, an affiliated company to Stena Group, is one of the largest travel retail players in Northern Europe and one of Sweden’s largest family businesses.
”We are very happy to start working with Meira and Segafredo, since we truly share a common vision: to be the best chef – and barista – at sea.
Segafredo coffees are of premium quality and sustainably produced, from farm to cup.
Our cooperation so far has been fruitful – together we develop the hot drink category with passion and innovative mindset”, said Jari Virtanen, Managing Director at Stena Line Travel&Retail Group.
The cooperation includes extensive training and definition of the product range, covering the coffee’s sustainable journey from the country of origin, the roastery’s quality and product development measures as well as tips on how to craft a high-quality coffee cup
Raimo Sinisalo, Managing Director of Meira, added: “The partnership between Meira and R&F is a great opportunity for us to further expand our business and the Segafredo premium brand internationally. We are very excited to be involved in creating the best customer experience at sea and at the same time drive the consumption of sustainably farmed and produced coffee”.
