HELSINKI (Finland) – Meira, the Finnish company part of Massimo Zanetti Beverage Group, enters the Sweden market in cooperation with R&F. Meira is now able to offer its Segafredo coffee range as well as tea and chocolate both in the horeca and retail channels. Sweden is one of the world’s leading coffee consuming countries and as such, this market represents a great opportunity, especially for sustainably produced Italian-style coffee brands.
Meira enters the Sweden market
R&F Travel Retail is one of the largest travel retail players in Northern Europe. The company has been supplying premium duty-free and travel value products to shipping companies, airports and border shops for over 40 years.
“We are very excited to broaden the Italian-born Segafredo brand to the Swedish market as part of our strategy to strengthen our international footprint. And to do this with our partner R&F, with whom we share the same values on sustainability and business development, is a great new bond in our partnership.”, said Raimo Sinisalo, Managing Director of Meira.
