MUNICH, Germany – Melitta got its first taste at the Oktoberfest last year at Cathy Hummels’ “Wiesn Bummel”. Melitta will once again be part of the world’s largest folk festival in 2024. It starts on September 13th as the exclusive coffee sponsor of the InStyle Wiesn Lounge in the Bayerischer Hof.
The editors-in-chief of the well-known lifestyle magazine are inviting influencers, models and stars to a lively pre-Wiesn event and get-together. Melitta will be there with the coffee bar and will provide all participants with delicious coffee specialties.
Melitta at the Oktoberfest
Finally, on September 23rd, Cathy Hummels’ “Wiesn Bummel” will take place with the motto ‘Style meets Tradition’ – an integral part of the VIP scene at the Wiesn since 2017. Melitta was already the perfect coffee partner for this last year.
In the “Wiesn Bummel” lounge in the newly opened Munich Mariott City West, two baristas at the Melitta coffee bar will provide really good coffee. In addition to delicious coffee specialties, there will also be a coffee specially branded for the “Wiesn Bummel”, which will be given to all participants in the goodie bags.
“We are delighted to be part of Cathy Hummels’ “Wiesn Bummel” again and at the same time to be able to further expand our activities with the InStyle Wiesn Lounge. The company wants to make coffee and coffee enjoyment an experience – in addition to festivals, we are therefore at many other events and we always ensure really good coffee,” explains at About Drinks Vivien Kneisel, Team Lead Brand Activation & Operative Brand Management at Melitta Europa GmbH, Coffee Division.
