SEATTLE, U.S. — Mercon Coffee Group announced the launch of Novus Coffee Imports, their new division specialized in sourcing micro-lots, estate-grown, and premium coffees from thousands of small producers in their network. Novus is opening its doors in Seattle, Washington, and also has presence in many origins and sources from producers and exporters all over the world.
Through their network, Novus offers roasters the opportunity to have a direct connection with origins and to impact the livelihood of coffee producers and their communities alike through proven sustainable practices.
Novus is focused in offering small to medium roasters in North America from 1 bag to full containers of sustainable, high-quality coffee, grown in an environmentally friendly and socially conscious manner.
Their services also include educational workshops, business consulting, blending, roasting, packaging and Origin Experience Trips, as well as additional resources to support growing business in the coffee industry.
“We give our clients access to quality coffee and a direct source to producers due to our strong presence in origins such as Guatemala, Honduras, Nicaragua, Brazil and Vietnam. This allows us to work closely with producers to deliver the best quality possible. From purchase to shipment, we guarantee the traceability throughout our supply chain”, stated Craig Russell, Managing Director of Novus.
This close and direct relationship with producers has a positive impact in their social and economic development. “After decades of working closely with coffee farmers, Mercon, our parent company, designed a sustainable program to increase productivity through environmentally and socially conscious practices.
Through LIFT, comprehensive onsite training and technical assistance is provided to small farmers. This allows them to have a higher production, better yields, improved quality, and a better livelihood overall”, added Russell.
In addition, Novus works in alliance with Seeds for Progress Foundation, an organization devoted to promoting high quality education in coffee communities of Nicaragua and Guatemala. Seeds for Progress invests in infrastructure, teacher training and the use of technology in 22 schools reaching over 5,000 students.
“We want to highlight the roles of producers and coffee communities. When the roasters and the consumers try these unique micro lots they will connect with their history, effort and tradition. Together we can honor their rightful place in our industry”, concluded Russell.
