DUBAI, United Arab Emirates – IC&E, organizer of the “International Coffee & Tea Festival 2013”, the only dedicated trade event for the specialty coffee and tea industry in the Arab world, has revealed that baristas in the UAE are fine tuning preparations ahead of the UAE Barista and Latte Art Championships.
This will once again be held as part of the Festival that will run from November 6 to 9, 2013, at the Meydan Grandstand and Convention Centre in Dubai.
Highly-skilled coffee makers or ‘ Baristas ’ in the country are inspired by the UAE Barista 2012 champion, Romeo Perello, who put up a good performance at the recently held 2013 World Barista Championships in Melbourne, where he finished an impressive 23rd out of 51 countries; a substantial leap from the previous year’s place of 38th.
Ryan Godinho, National UAE Coordinator for World Coffee Events, said: “The UAE Barista and Latte Art Championships are a key component of the International Coffee & Tea Festival which creates an ideal platform for the country’s top baristas to demonstrate their skills and showcase their creativity, knowledge, presentation, showmanship and dedication to their evolving specialist career, especially through their signature beverages.
With each edition of the national championships, we see entirely new levels of skills and creativity on display, which means that the upcoming championships in November will be truly exhilarating in terms of the sheer quality and talent we can expect.”
Recognized and advocated by the Specialty Coffee Association of America (SCAA) and licensed by World Coffee Events (WCE), the UAE Barista and Latte Art Championships embody the highest competition level, calling attention to excellence in the preparation of coffee, celebrating the Barista profession and pairing science with the art of serving great coffee.
The championships will be judged by World Barista Championship (WBC) Certified Guest Judges from around the world, who will look into aspects such as the taste, cleanliness, technical skill and overall presentation of the espressos, cappuccinos and signature beverages prepared and served by contestants within their 15 min performance time.
IC&E, in partnership with World Coffee Events, conducts all national level coffee championships, which include a portfolio of 6 specialty competitions with a world-level stage, two of which are the UAE Barista Championships and the UAE Latte Art Championship.
The previous edition of the International Coffee & Tea Festival, a one-stop destination for all facets of coffee, tea, bar and café products, equipment and services in the Middle East, gathered over 80 companies from around the world and nearly 8,000 international visitors.
Arab countries in particular were strongly represented at the event amidst reports that the Arab world has more than tripled its consumption of coffee and tea over the last decade.
