NEWARK, N.J., U.S. — Mars Wrigley, the world’s largest candy maker famous for the iconic M&M’S brand, has celebrated the sweetest new experience in Florida with the opening of M&M’S at Disney Springs at Walt Disney World Resort. The new experiential store, which includes the colorful, signature M&M’S “Wall of Chocolate,” larger than life M&M’S character moments and the ability for guests to create their very own custom M&M’S candies, will create memorable moments for M&M’S and Disney fans alike.
Fans can “visit” the store today with a virtual tour, available on MMS.com. Once inside, guests are invited to “walk” through the store, where they can click to purchase their favorite M&M’S products.
“The biggest brands create the best moments in some of the world’s best places,” said Patrick McIntyre, Director of Global Retail at Mars Retail Group, the operating force behind M&M’S stores around the world. “M&M’S brings more smiles across generations and connects people around the world. Choosing culturally vibrant locations for our new stores is key to Mars Wrigley’s retail expansion strategy to delight our valued consumers, and Disney Springs is the perfect backdrop for the most popular confectionery in the world.”
The new M&M’S store is a state-of-the-art offering from Mars Wrigley. Spanning 10,000 sq. ft. of colorful fun, the store fully immerses guests in an interactive M&M’S brand experience and offers exclusive co-branded Disney and M&M’S merchandise including apparel, mugs and more.
M&M’S at Disney Springs is in the West Side of the shopping, dining and entertainment destination. The new store is one of five M&M’S experiential stores owned and operated by Mars Retail Group, bringing the best experience of the M&M’S Brand to life in locations across North America, Europe and Asia. Mars Retail Group also recently announced upcoming new locations in Berlin, Germany and Minneapolis’s iconic Mall of America, both slated to open over the next year.
“As the premiere shopping, dining and entertainment destination, bringing exceptional experiences to our line-up at Disney Springs is central as we continue to evolve,” said Matt Simon, Vice President, Disney Springs. “Offering the world-famous chocolate combined with the imaginative fun found in the stores, M&M’S at Disney Springs is a perfect addition to our unparalleled mix of offerings.”
Mars Wrigley remains agile and resilient after an unprecedented year. A fun, colorful and beloved brand within the Mars Wrigley portfolio, M&M’S believes fun and humor can actually have the power to bring us closer together. This comes to life across our full brand portfolio, from our recent Super Bowl LV spot, to product in stores, and our expanding retail footprint, the latest of which is our M&M’S Store at Disney Springs.
For more information about the M&M’S experiential stores, fans can visit M&M’S on Facebook, Twitter, Instagram or at MMS.com.
