LONDON, UK – Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop. As the nation’s favourite yogurt brand[1] continues to bring its brand to life in new and exciting ways, the business is inviting people to visit the Müller Corner Shop at Westfield Stratford City, London, which is open now until 27th July.
Using a yogurt base of either Müller Corner, Müller Corner Plain or Müllerlight Greek Style Natural, and a choice of various fruit compotes, visitors can choose between 21 inclusions, from pumpkin seeds, milk chocolate coated digestive balls and almonds, to chocolate coated flakes and brownie pieces.
For the first time, Müller will give people the opportunity to purchase and engrave[2] a bespoke Müller spoon, which has been designed with a corner and flat edge, to make consumption of a Müller Corner easier.
In another first for the dairy company, the business is showcasing the flexibility of yogurt by offering pre-set and create your own salads which are available with a Müller yogurt dressing. Core Müller branded yogurts, and fruit juices, water and hot drinks will also be available.
The Müller Corner Shop also incorporates a Müller Corner shaped ball pit, photobooth, and merchandise stand.
Michael Inpong, Chief Marketing Officer at Müller said:
“Opening our first ever pop up shop is a hugely exciting milestone for our brand. We want to inspire people to live happy and healthy lifestyles, and our Müller Corner Shop gives us the platform to take this to the next level.
“Everyone knows about the goodness of dairy, and we’re looking forward to showing off its flexibility by offering salad bowls with Müller yogurt dressing for the very first time.
“With up to 28,000 possible yogurt combinations, we can’t wait to see what people come up with. We’re encouraging people to share their creations using #mullerlicious which we’ll be monitoring closely as we look for our next potential limited edition.”
[1] Nielsen |Total GB |52 w/e 26th Jan 2019
[2] Engraving optional at additional cost
