HONG KONG – Massimo Zanetti Beverage Group announce the start of a collaboration between their Hong Kong subsidiary company Boncafé (Hong Kong) Limited and Café de Coral Group, the leading Chinese fast-food chain in Hong Kong.
Through this partnership, Segafredo Zanetti coffee of the highest quality will be served in over 160 Café de Coral restaurants around Hong Kong.
The collaboration was announced through a ceremony in a newly renovated Café de Coral’s shop at Star House, Tsim Sha Tsui, at the presence of the CEO of Café de Coral, Mr Peter Lo, the General Manager of Boncafé (Hong Kong) Limited, Mr Michele Schiavo and of many well-known Hong Kong celebrities, among which Miss Hong Kong.
To seal the partnership, some Segafredo coffee beans were symbolically poured into the giant re-designed coffee cups and the new cooperation was cheered by a toast with a cup of Segafredo coffee.
The ceremony was followed by an Italian coffee workshop with media and bloggers and by a lesson meant to share the Italian coffee culture and to educate the audience on how to make a good cup of coffee as well as give some tips on the roasting process and the calibration of different types of coffee.
The Segafredo Zanetti coffee blend chosen by Café de Coral is the result of Massimo Zanetti Beverage Group expertise in blending and roasting coffee in a pure Italian tradition, in order to satisfy the unique tastes of Hong Kong clientele.
This partnership is a very important achievement for the Massimo Zanetti Beverage Group, restlessly continuing its development in the Asian market, considered as a prime area for coffee consumption.
