The new Segafredo coffee shop – the Group’s global brand through which it delivers the taste of Italian coffee in the world – is located in the Hiroo Garden Hills, an exclusive residential and shopping area of Tokyo.
The 15 towers that characterize the area, host several embassies, international schools, and premium condos.
The project has been developed thanks to the collaboration of MZBG’s new franchisee ADREAD INC, the real-estate company managing the shop area of Hiroo Garden Hills.
The franchisee follows Segafredo Zanetti Espresso Worldwide’s guidelines in preparing coffee specialities to ensure high quality service also in the new Segafredo Cafè that has almost 30 seats.
A wide range of top quality snacks in this Segafredo coffee shop is also available in order to further attract clients and earn their loyalty.
The Group’s subsidiary, Segafredo Zanetti Japan, has reached five times higher coffee volumes sold in 2014 (65 tons) compared to year 2011 in Food Service, and it is expected to exceed the 100 tones threshold by the end of 2015.
This volume increase is the result of the excellent brand awareness among clients that has been established by the Segafredo Cafès’ increasing presence in the main cities of Japan.
