NASHVILLE, TN, USA – Entrepreneur Ryan Lubker has acquired Woah Cold Brew, a unique packaged cold brew company that offers consumers an easy and mess-free way to make homemade cold brew from the comfort of their own homes. After successfully exiting his previous venture, Beer Deer USA, Ryan Lubker was searching for a new opportunity of which he could take over ownership and management.
Lubker was motivated to find a new venture that was already developed, allowing him to hit the ground running with an established brand and product. That’s when he realized that Woah Cold Brew, a unique company that sells packaged cold brew pouches, of which he was a customer, was seeking new ownership.
Woah Cold Brew’s packaged cold brew pouches are designed to be dropped into a pitcher of water, creating consistent, perfectly blended and portioned cold brew. The simplicity of the product fills a gap in the market between complicated and messy homemade cold brew and expensive, additive-packed bottled cold brew that exists on the market today. Woah Cold Brew is a subscription-based service that delivers its cold brew pouches right to consumers’ doors, making it convenient and accessible for those who love cold brew but don’t have the time or patience for the traditional brewing process.
This acquisition marks Lubker’s first foray into the beverage industry and expands his ecommerce portfolio into the consumables and subscription space, which was previously untapped for him. With a passion for entrepreneurship, Lubker is excited to bring his expertise to Woah Cold Brew, building upon its existing success and helping it to grow even further.
Founded in 2019 by Chad Ross, Woah Cold Brew quickly made a name for itself in the competitive coffee market. Ross, who is also the founder and current owner of the popular brand Dorsal Bracelets, saw an opportunity to provide consumers with a simple and accessible way to make consistent and delicious cold brew coffee. With the mission of creating a fun and approachable experience for its customers, Woah Cold Brew’s unique product offering has set it apart from other players in the market.
Since its founding, Woah Cold Brew has enjoyed remarkable success. Through its clever marketing and social media presence, the company has built a loyal following of coffee enthusiasts who appreciate the convenience, freshness, and value that Woah Cold Brew provides. No other competitor in the market offers a similar combination of quality and convenience, making Woah Cold Brew’s product truly one of a kind.
With its reputation for excellence and a growing customer base, it’s no surprise that Woah Cold Brew has caught the attention of entrepreneurs like Ryan Lubker, who recognize the tremendous potential for growth and expansion within the company. As Lubker takes the helm, Woah Cold Brew is poised to continue its impressive upward trajectory, bringing its unique and accessible cold brew offerings to even more consumers across the country.
“I couldn’t be more excited to take the reins of such a fantastic company like Woah Cold Brew,” says Ryan Lubker. “From the moment I tried the product, I was hooked. The unique benefits of the product and the branding appeal of the company immediately caught my attention, and I knew that there was tremendous potential for growth and expansion.”
Lubker envisions a bright future for Woah Cold Brew under his ownership, with plans to engage more with customers through social media, expand the business’s offerings to further emphasize the subscription model, and break into retail to gain even more breadth in the market.
“For existing Woah Cold Brew customers and fans, I want to assure you that I am committed to continuing to deliver the same exceptional product and customer experience that you have come to expect from the company,” says Lubker. “At the same time, I am also excited to bring some new ideas and innovations to the table that will take Woah Cold Brew to the next level. Thank you for your support, and I look forward to sharing the next chapter of Woah Cold Brew’s journey with all of you.”
Christian Collard, the most recent head of operations at Woah Cold Brew, expressed his excitement about the acquisition by Ryan Lubker. ‘We are thrilled about this new chapter in the Woah Cold Brew story,’ Collard said. ‘We believe that Ryan’s expertise and fresh ideas will take our company to new heights.’
Collard went on to explain that Woah Cold Brew was impressed with Lubker’s plans for the future of the company, and excited about the changes that he will be implementing. ‘We had some great discussions with Ryan, and we are looking forward to seeing his vision for the brand come to life,’ Collard said. ‘We’re confident that he will stay true to the brand’s origins and values, while also implementing changes and improvements that will lead to more growth.’
Finally, Collard had a message for Woah Cold Brew’s customers and fans. ‘We want our customers to know that they are in good hands with the new ownership,’ he said. ‘They should continue to expect the same great product that they know and love, and we are pleased to endorse Ryan as the new owner of Woah Cold Brew.’
Under the leadership of Ryan Lubker, Woah Cold Brew has exciting plans for the future. In addition to expanding the brand’s social media presence and breaking into the retail market, Lubker is also working on introducing new packaging and a more interactive ordering process for customers. The company will also implement a new customer-focused subscription plan management process to further improve the consumer experience.
According to Lubker, “We want to make sure that our customers have the best possible experience when they purchase and use Woah Cold Brew products. Our new packaging will be more visually appealing and user-friendly, while our interactive ordering process will make it easier for customers to find the products they want and complete their orders quickly and easily. Additionally, our new subscription plan management process will provide more control to the customers, allowing them to customize their orders to their preferences and needs.”
