After analyzing the resumes, experience and professional skills of the eight candidates aspiring to run for the position of CEO of the Colombian Coffee Growers Federation (FNC), the National Coffee Growers Committee–comprised by representatives of the FNC’s 15 Departmental Coffee Grower Committees, the National Planning Director and the Ministries of Finance and Public Credit, Agriculture and Rural Development, Commerce Industry and Tourism– agreed by consensus that Adriana MejÃa, Luis G. Vélez and Roberto Vélez will be the three finalists that will be presented for Colombia´s National Coffee Growers Congress.
The selection process began on July 2nd and will conclude on August 12th when the 90 coffee grower representatives elected during the Coffee Grower Elections and who attend the Congress select the winning candidate.
The process of selecting the new CEO has been based on the pillars of openness, competence, transparency, democracy and impartiality. These characteristics reflect the FNC’s values and inclusiveness, which have been at the core of the organization for 88 years.
The three selected candidates must now present their proposals to Colombia’s 500,000 coffee growing families. In line with the FNC’s transparent and democratic spirit, the finalists will be able to use all of the FNC’s communication channels in order to promote their candidacies.
In addition, their audiovisual content will be shared with domestic and regional media. This will foment dialogue and forge a communication bridge between the candidates and Colombia’s coffee growers.
The three candidates will receive updated reports on the most important issues pertaining to Colombia’s coffee industry.
These issues include management and implementation reports of the previous Strategic Plan, the Strategic Plan recently approved by the National Congress of Coffee Growers, and information on market research, resource management and execution, coffee grower public goods, and strategy and management of partner or transversal entities.
