ARLINGTON, Va., USA – Nescafé, the world’s largest coffee producer, is expanding its U.S. portfolio with its first-ever liquid concentrate line and newest innovation: Nescafé Espresso Concentrate. Answering the growing demand for customizable and convenient at-home coffee, Nescafé Espresso Concentrate easily dissolves in water or milk, delivering a simple way for coffee lovers to make a premium café-style, iced espresso-based beverage just the way they like it – all in a matter of seconds.
“We believe everybody deserves a deluxe espresso, and with Nescafé Espresso Concentrate, all espresso enthusiasts need to do is pour it, mix it, hack it!” says the brand in a press release.
“There’s no need for expensive equipment or overcomplicated brewing methods to enjoy the luxury of a coffee shop-style drink from home. See a creative espresso drink online and can’t wait to try it? Make your own at home in seconds. Simply pour a shot into a glass filled with ice, mix it with water or milk, customize it to your heart’s content, and voila – your daily iced mocha, macchiato or even cappuccino has just been hacked!”
Nescafé Espresso Concentrate is made with 100% Arabica beans and is available in two bold and full-bodied variations, so at-home coffee connoisseurs can channel their inner barista and spark iced espresso creativity (iced latte anyone?), any time of day:
- Nescafé Espresso Concentrate Black, a rich and strong offering, providing the perfect canvas to mix in anything your heart desires.
- Nescafé Espresso Concentrate Sweet Vanilla, a delightful blend of sweet and smooth, making every sip both comforting and oh-so satisfying.
“Though Gen Z and millennial consumers’ tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand,” said Felipe Acosta, Nescafé Senior Brand Marketing Manager.
“Following our successful Nescafé Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and Nescafé Espresso Concentrate does exactly that. The brand’s first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home.”
Nescafé Espresso Concentrate comes in a 300 mL bottle (making approximately 20 cups of high-quality espresso when prepared as directed) and will be available at retailers nationwide starting in February for an MSRP of $9.49 (prices may vary by retailer).
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