GATWICK, UK – This May sees the introduction of the first ever paper refill pack for Nescafé Gold Blend that can be easily recycled through kerbside collection. The launch builds upon Nescafé’s earlier success with the introduction of recyclable in-store refill pouches in 2022, demonstrating the brand’s ongoing commitment to sustainable packaging and to Nestlé’s goal of reducing its use of virgin plastic by one third by 2025.
This innovative paper refill pack reduces packaging weight by a remarkable 97 percent compared to the traditional 200g coffee jars.
Designed with convenience in mind, the paper packs can be used to refill the glass jar, giving it a longer life. The new packs provide the same great taste and iconic rich aroma that Nescafé fans know and love. Once empty, the refill pack can be easily recycled through kerbside collection.
Ingrid Hayes, Marketing Director of Nescafé Soluble Coffee at Nestlé UK & Ireland, said:
“We are thrilled to introduce Nescafé’s first paper refill pack representing a positive step towards our sustainability goals.
“Nescafé is dedicated to driving positive change and offering more sustainable choices for our fans while giving them the same great coffee that they love.”
In addition to improving the sustainability of its packaging, Nescafé is striving to make coffee farming more sustainable. All coffee used in its range of products made in the UK is 100% responsibly sourced, ensuring that every cup of Nescafé coffee can help make a difference.
