BANGKOK, Thailand – Nescafé, Thailand’s leading coffee brand from Nestle, is marking the New Year by engaging coffee lovers with the launch of the “Nescafé Make Your World,” campaign. The brand’s biggest inspirational campaign in a decade is sharing the brand belief ‘Your World Can Inspire Others’.
The campaign features Nadech Kugimiya leading a team of Nescafé presenters including Baifern- Pimchanok Luevisadpaibul and Noom-Kanchai Kamnerdploy, while welcoming new members Poyd- Treechada Phetcharat, Jeff Satur, and Gemini-Norawit Titicharoenrak.
They are all featured in new commercials that tell a compelling story about how every person’s small world has the power to make a positive impact on the rest of the world.
Nescafé invites coffee lovers to join its mega consumer event to inspire the world through the innovative “Make Your World AI Mapping” activity, which simulates your world through AI technology, and “Immersive World Painting” that allows everyone to play a part in creating a better world together. Nescafé signature beverages will also be served at the event. Coffee lovers are invited to join the event for free from January 13 to 21, 2024 at the Emsphere.
As the coffee leader, Nescafé has a heritage of more than 80 years of making the great taste of coffee accessible to anyone in the world. The brand has delighted Thai consumers through unmatched coffee experiences, innovations, and products for all tastes and preferences. Nescafé is fueled by its belief that everyone in the world deserves a great cup of coffee. Worldwide, people drink 6,000 cups of Nescafé every second.
Mr. Victor Seah, Chairman and CEO, Nestle Indochina, said, “2023 was one of the most successful years for Nescafé in Thailand, with the brand achieving its highest overall market share in the past five years. As the world’s coffee leader and biggest brand, today we recognize that the world is changing and so are consumers.
The Nescafé brand is ready to embark on a shift from an everyday beverage that wakes you up to one that inspires you to make a difference in your world. Today, we are proud to introduce our new global big idea called ‘Nescafé Make Your World’ to evolve our brand essence to embrace today’s world that is positive, optimistic, and inspirational. Our new brand idea clearly and decisively portrays how NESCAFÉ is using its global scale for good, unlocking the power of coffee.”
Ms. Sriprapha Chingprasertsuk, Business Manager – Coffee and Creamer, Nestle (Thai) Co., Ltd., said, “For Thailand, the Nescafé Make Your World campaign is tailored to resonate with Thai people and designed to continuously engage coffee drinkers. Nescafé is delivering the campaign concept through our wide range of products that meet the needs of Thai coffee lovers. One of the highlights is the launch of our new communication campaign which includes our first-ever 90-second TV commercial series featuring six inspiring true stories to reach Thais nationwide. We will also hold a 9-day mega consumer event for coffee lovers. We expect this campaign will reach over 50 million consumers nationwide and firmly reinforce Nescafé’s leadership in the Thai coffee market.”
“The ‘Nescafé Make Your World’ concept focuses on the belief that whether you know it or not, you’re helping the world. Every day after you wake up, you go out there to put smiles on people’s faces and make their day a little better. The commitment and determination that you put into whatever you do may inspire thousands.
Your passion and your unwavering spirit to thrive might set new standards. This concept is part of our daily lives. As the market leader with a long history of delighting Thais, NESCAFÉ is committed to encouraging everyone to recognize the value and importance of their every action and the positive impact they have on other people around them and the planet. We strive to be a cup of coffee that stays by your side in making the world a better place,” she added.
