TORONTO, Canada – Nestlé has launched the NESCAFÉ Coffee Taproom – a coffee shop created specifically for NESCAFÉ coffee drinkers – and the key to open the door is a NESCAFÉ Sweet & Creamy Sachet.
The new coffee concept offers everything people want from a coffee shop like delicious coffee, fast WiFi, plenty of outlets and comfortable places to sit but without the long lines, complicated menus, expensive drinks, or baristas.
Cups of coffee can be made on demand with hot water taps and Sweet & Creamy Sachets.
“Our customers like NESCAFÉ Sweet & Creamy because it’s a simple way to make a creamy and delicious cup of coffee at home, but that doesn’t mean they don’t want to hang out in a coffee shop sometimes,” said Deana Zaghloul, Senior Marketing Manager, NESCAFÉ “Now the perks of Sweet & Creamy include a coffee shop that they’re free to use whenever they want.”
Inside the Taproom, customers don’t need a barista to get their name comically misspelled on the side of their coffee cup.
Fifty different custom cups feature misspelled versions of common names. The cups can also be bought online at www.shop.nescafe.ca.
The NESCAFÉ Coffee Taproom is open daily until June 28, from 9:00 a.m. to 7:00 p.m. To enter the coffee shop, consumers scan a NESCAFÉ Sweet & Creamy Sachet and receive a secret code to unlock the doors.
Although this is a pilot project, Nestlé is asking customers where a NESCAFÉ Coffee Taproom should open next by submitting their city at www.taproom.nescafe.ca.
What:
NESCAFÉ Coffee Taproom, a pop-up coffee shop.
Where:
499 Queen St. W Toronto, ON M5V 2B4
When:
June 9th 2017 to June 28th 2017
Daily, 9:00 a.m. to 7:00 p.m.
How:
To get into the NESCAFÉ Coffee Taproom, consumers will have to scan a NESCAFÉ Sweet & Creamy Sachet onto an iPad to receive a secret code to unlock the doors.
