MONTREAL, Canada – Nespresso Canada announces the start of a new partnership with CTV Your Morning. As the official coffee partner, Nespresso Canada now has the pleasure to accompany Canadians from coast-to-coast-to-coast as they start their day.
The partnership with Bell Media does allow the company to be leveraged in several ways during the program broadcast, such as advertisement with appealing visuals, in-studio product placement and in-show unique integrations.
“Partnering with CTV Your Morning is an important milestone for our brand, considering the show is now a morning ritual for over 2 million Canadians each week. It allows Nespresso Canada to connect and reinforce awareness with the Ontario market notably, which is key. The collaboration constitutes the perfect pairing, reaching Canadians during their morning ritual when they enjoy the great taste and variety of Nespresso coffee,” says Frederic Pasquier, Vice President, Marketing, Nespresso Canada.
“Canadians trust CTV YOUR MORNING to deliver the news and information they need to start their day, and we’re thrilled to be working with Nespresso Canada as the show’s official coffee partner,” said Perry MacDonald, Vice-President, Advertising Sales and Partnerships, Bell Media.
“This new collaboration allows for Nespresso Canada to position their high-quality coffee offerings to CTV YOUR MORNING’s loyal viewership through seamless in-studio placement, exciting contest opportunities, and innovative branded content integrations across linear and digital platforms.”
In addition to TV, the partnership extends to other platforms including digital, with social publications on the CTV Your Morning platforms as well as social amplification.
Credits:
Agency: Wavemaker
Advertiser: Nespresso Canada
Client: Frederic Pasquier (Nespresso)
Strategy: Wavemaker & Nespresso
