Event of reference for innovation of our industry, the “Oscar de l’Emballage” is organized each year by Infopro Digital, the publisher of Emballages Magazine.
This 61st edition, presented by Henri Saporta, editor-in-chief of Emballages Magazine, took place in front of an assembly of 330 people gathered in Paris, at the hotel Elysées Biarritz on November 14th.
About 100 cases have been examined by the expert assessment of a jury of packaging and conditioning professionals.
The Nespresso e-commerce pack is one of the 47 products nominated, among which 21 have been awarded, such as Sales Front.
The fruit of more than two years of development and tests, Sales Front includes an elastic strip that pushes the articles towards the front of the shelf each time a product is taken out.
The Retail-Ready-Packaging gets around the « black hole effect » produced by the absence of the products on the front of the shelf.
Adapted to primary packaging such as folding cartons, trays, flow wraps or other cylindrical products, Sales Front is particularly recommended for value-added products.
It doesn’t need any accessorising to be placed on the shelf and gives the possibility of multiple facings. It can be used with hand-operated or mechanised packaging systems.
Sales Front is a perfect illustration of our ambition to create value by helping our customers to stimulate their sales.
