GATWICK, UK – Nespresso has launched into the UK on-the-go coffee market with its new coffee shop concept, The Nespresso Bar. The Bar will be located near Liverpool Street Station in central London, a location that has been carefully selected due to its status as one of London’s busiest commuter spots.
The capital’s coffee culture continues to flourish, with coffee officially overtaking tea as the nation’s favourite drink in 2023. 80% of coffee drinkers visit a coffee shop at least once a week in the UK, and more than 12.8 billion cups of coffee were consumed outside the home last year. The Nespresso Bar is a new way for coffee lovers to engage with the brand.
At The Nespresso Bar, locals and commuters alike will be able to enjoy the taste of their favourite Nespresso coffees made from exceptional blends, outside of their homes.
These iconic Nespresso blends can be enjoyed in a variety of hot and cold formats, including latte, cappuccino and americano.
The Nespresso Bar is designed to connect with communities in London’s most iconic business district and provide a moment to enjoy an elevated coffee experience. The Bar will feature a community wall, which will showcase the latest events and opportunities in the area.
Anna Lundstrom, CEO at Nespresso UK & ROI, said: “The on-the-go coffee experience is now an intrinsic part of the UK community, with 11 million of us visiting coffee shops across the country every day. The Nespresso Bar represents an exciting opportunity to reach new customers in a new way; with an elevated customer experience combined with the joy of coffee discovery.”
The Nespresso Bar operates with a Nespresso Professional set-up, designed to deliver unmatched in-cup quality with an Agulia 440, equipped for up to 400 coffees per hour. Nespresso Professional is also the coffee of choice for thousands of businesses across the UK – from FTSE 100 offices to Michelin star restaurants and some of the country’s top hotels.
