MILAN – Nespresso recently announced the launch of its first ready-to-drink coffee in a can. Available in a limited edition exclusively in the US, Master Origins Colombia RTD is made with high-quality coffee beans and honey also sourced from Colombia.
The new drink can be purchased from this week in Nespresso Boutiques, online and through the Nespresso app.
In an interview with Food & Wine, Alfonso Gonzalez Loeschen, the CEO of Nespresso North America, explained that the new rtd beverate “sits at the intersection of functionality and sustainability, as a byproduct of our commitment to regenerative agriculture efforts to protect the future of coffee.”
The idea for this new product was born at the R+D Accelerator in Lausanne, Nestlé’s research and innovation hub, in a bid to help support Nespresso’s goal of moving toward a production chain with more regenerative agriculture.
“While climate change threatens biodiversity and the livelihoods of coffee farmers, Nespresso is committed to ensuring a quality coffee crop can survive in future generations,” the company stated in its press release.
Nespresso is publicly committed to cutting its greenhouse gas emissions in half by 2030, and is working toward net zero emissions by 2050, the release also said. To further show off its commitment to a more sustainable future, the new coffee comes in an aluminum can, which is endlessly recyclable.
