MONTRÉAL, Canada — Nespresso Canada makes recycling its aluminum capsules even easier with the launch of a free and innovative return option for Canadians. In partnership with Canada Post, as of June 11, consumers living in Alberta, Saskatchewan, Manitoba, Ontario, all of the territories and all of Atlantic Canada will be able to recycle their used aluminum Nespresso capsules by simply sending them back through the mail, at no additional cost.
“The Red Bag solution aims to increase the collection capacity of used aluminum Nespresso capsules by making it as easy as possible for our customers to participate,” says Jean-Luc Valleix, Nespresso Canada President.
“We have always set ourselves apart, as evidenced by our decision to develop capsules with aluminum, a material that not only preserves the freshness of coffee grounds but is also infinitely recyclable. Nespresso has been committed to ensuring sustainability for more than 25 years, taking an active stance in working with local partners and governments and investing in tailored recycling solutions across Canada and around the world.”
It’s in the bag!
From now on, customers can simply place their used Nespresso aluminum capsules in a fully recyclable Red Bag provided for free by Nespresso Canada when coffee capsules are purchased. Then they just drop off the sealed capsule-filled bag at a Canada Post outlet or in a red Canada Post mailbox, at no extra cost.
“We are delighted to partner with Nespresso Canada and to help it achieve its goals,” says Rod Hart, Canada Post’s Vice-President, Parcels and International Business. “We take great pride in helping Canadian businesses grow, and in offering more convenience to busy Canadians.”
Only system of its kind in Canada
Nespresso offers the only complete and fully recyclable solution, repurposing both the capsule and the coffee grounds, and preventing the soiling of other recyclable materials. The used aluminum capsules are shipped to a local partner where they undergo a technological process, the first of its kind in Canada, which mechanically separates the coffee grounds from the capsule. The aluminum, an infinitely recyclable material, is repurposed and the coffee grounds are transformed into quality compost, used by farms. The recycling process is entirely supported and paid for by Nespresso at no extra cost to consumers.
Local actions, global commitment
Nespresso is currently launching, or has launched, recycling solutions in all provinces and territories with the goal to continue expansion until there is full coverage in every municipality in Canada, tailored to local realities. An example of a local solution is Nespresso’s Green Bag recycling program that was recently launched as a pilot in the City of Vancouver, Anmore and Coquitlam in British Columbia and that is currently available in more than 300 municipalities in the province of Québec.
Residents can simply put their used capsules in a fully recyclable Green Bag and place the sealed capsule-filled bag in their household’s recycling bin. Nespresso also continues to offer its Black Bag recycling solution where consumers can place their used Nespresso aluminum capsules in a fully recyclable Black Bag and bring to one of the 52 drop-off locations across Canada, including Nespresso boutiques and retail partner stores.
The Red Bag, Green Bag and Black Bag recycling solutions are part of the global Nespresso program, The Positive Cup, which focuses on three areas, namely providing 100 per cent sustainably sourced coffee, making use of 100 per cent responsibly managed aluminum and achieving its goal of a 100 percent carbon neutral footprint by 2020.
