LONDON, UK – Nespresso is opening a second café in Soho next month as part of a “big plans” for expansion across the UK.
The Broadwick Street site follows the success of its City branch, which serves up cocktails and coffee-inspired dishes alongside its drinks.
The brand, owned by Nestlé and advertised by George Clooney, is also opening new boutiques in Newcastle, Glasgow and Reading in the coming weeks.
Francisco Nogueira, managing director of Nespresso in the UK and Ireland, said the additions were part of “big plans for a further roll-out” of branches.
Ultimately Nespresso wants to ensure every British customer is no more than an hour’s drive away from a boutique, he added.
The Soho café (in the PICTURE Nespresso Regent Street Boutique in London) will feature the Nespresso cube – the automated self-service machine that assembles orders – so customers can buy on the go as well as dine-in. There will also be a recycling drop-off point for used capsules.
Nestlé founded Nespresso in 1986 and the brand eventually became one of its most profitable products. In recent years, however, Nespresso’s has faced greater competition from cheaper rivals.
