LAUSANNE, Switzerland – Nespresso has unveiled its newest boutique in Asia in Bangkok, Thailand this January, following the launch of commercial operations in the country last November. According to May Han, Country Manager of Nespresso Thailand: “Thai consumers have been enjoying and requesting high quality coffee more and more.
We are thrilled to introduce our first boutique in Thailand at the heart of Bangkok, which embodies the unique Nespresso experience. We have designed and created the boutique specifically to offer an exceptional customer experience and cater to Thailand’s increasing desire for quality coffee.”
The Nespresso boutique is located in Siam Paragon, a luxury shopping mall located in central Bangkok.
The contemporary 120-square metre boutique is both warm and modern, and emblematic of the urban lifestyle. It has been designed to immerse shoppers in an indulgent, multi-sensorial space where they can discover the entire Nespresso product range and deepen their own coffee expertise.
Nespresso enters Romania with first boutique in Bucharest
In Europe, Nespresso continues to engage with its strong consumer base in existing markets by enhancing the customer experience, opening new boutiques, introducing retail innovations, and establishing operations in new markets.
Since last June, consumers in Romania have been able to order Nespresso Grand Cru coffees, machines and accessories through the Nespresso Club on its e-commerce website and through its exclusive customer service hotline.
The country’s first Nespresso boutique opened in Bucharest in August of last year. Located in the heart of the city, it offers consumers a unique brand experience designed to meet their individual needs and preferences.
“The launch of Nespresso in the Romanian market symbolises our confidence in the Romanian economy,” said Sonia Năstase, Country Manager of Nespresso Romania.
“About 90% of Romanian adults drink coffee. Their habits have become more sophisticated over the past years and as a result, the specialty coffee market demonstrates strong growth. We believe that the potential for the Nespresso premium portioned coffee offering in Romania is significant.”
A growing market presence in Africa
Nespresso is also growing its market presence on the African continent, where the thirst for high quality specialty coffee has also been growing. In Senegal, the first Nespresso boutique opened in Dakar last June on one of the capital’s main boulevards.
“Because of its coffee cultivation and its openness to the world, Senegal is one of the countries we have been looking at for some time.
Now, with the opening of our boutique in Dakar, we are establishing an official and lasting presence in the country,” said Pierre Debayle, regional manager of Nespresso Middle East, Africa and Caribbean, at the time of the opening.
A Nespresso boutique is also scheduled to open in Libreville, the capital of Gabon, in the early part of 2016. Joining existing boutiques in South Africa, Egypt, Morocco, Algeria, Ghana and the Ivory Coast, it will be the eighth boutique that Nespresso has opened on the continent over the last ten years.
