Nestlé is this month, March 2018, launching a brand new product for coffee fans in the UK and Ireland. Nescafé Azera Nitro is a coffee drink infused with nitrogen for a smoother taste. It will be available in Americano or Latte flavours.
Nescafé Azera Nitro Americano is a refreshing and smooth black coffee infused with nitrogen. Nescafé Azera Nitro Latte is – a milky drink with coffee – offers a smooth and creamier tasting option. Made with coffee sourced through the Nescafé Plan, every serving of Nescafé Azera Nitro helps to secure the future of coffee.
Best served chilled, consumers will be enthralled upon opening a can of Nescafé Azera Nitro. The refreshing sound that occurs as the nitrogen is released; infusing through the coffee, is not only satisfying but builds anticipation before your first sip. As you start to drink, the benefits of the nitrogen will truly come to life through a unique, smoother and creamier tasting coffee.
UK and Ireland Managing Director, Nestlé Beverages Neil Stephens said: “This is a really exciting launch and promises to bring our premium Nescafé Azera brand to the forefront of the fast growing chilled coffee segment. In the year when we are celebrating the 80th Birthday of Nescafé, the launch of Nescafé Azera Nitro shows how our business is continually innovating and evolving with the times.”
In addition to retail, Nescafé Azera Nitro Americano will be available for the catering and hospitality trades exclusively through Nestlé Professional. This means UK and Irish consumers will also be able to enjoy smooth nitrogen infused coffee on tap at their favourite pubs and bars, cafés, and casual dining restaurants this spring.
Nestlé Professional Business Executive Officer, George Vezza said: “With Nescafé Azera Nitro joining the Nestlé Professional range, we can offer our partners even more choice for their customers. The unique Azera Nitro coffee drink will be served from a light weight, easy to set up and use tap, mesmerising consumers by the settling effect caused by the nitrogen as its poured in to a glass.
“Non-alcoholic beverage options are increasingly important for the UK and Irish consumer, especially younger generations. Nescafé Azera Nitro means Nestlé Professional can help our partners across all the catering and hospitality sectors make the most of these changes with our novel, attractive and great tasting chilled coffee drink.”
