The coffee competition is heating up in Mexico. Nestle’s launch of multi-million dollar pilot program could make it a contender against Starbucks.
For decades, Mexico was not especially known for its coffee culture. But that changed about a decade ago, when Starbucks stirred up the brewing field by opening the first of some 400 cafes across the country. Move over Starbucks. Nestle plans to wake up the competition.
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